TOFest
Experiential Design
BASED IN PICKERING, ONTARIO, CANADA
+ Marketer
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
Blending creativity with strategy, I specialize in branding, marketing, and user-focused design—crafting thoughtful, high-impact visuals across digital, print, and experiential platforms. With deep expertise in campaign development, brand identity, and interactive design, I help brands connect meaningfully with their audiences and deliver results through clear, purposeful design.
Download ResumeI create brand identities that are clear, memorable, and strategically designed for consistency across all touchpoints. From logos and typography to full visual systems, I develop cohesive designs that strengthen brand recognition and ensure a seamless, user-friendly experience across digital and print platforms.
I design multi-channel campaigns that engage audiences and drive results. Whether digital, print, or experiential, I ensure every asset aligns with business goals, enhances messaging, and delivers a clear, consistent experience rooted in strong visual storytelling and strategic intent.
I approach design with strategy—translating business objectives into creative solutions that make an impact. Through research, collaboration, and strong visual leadership, I solve complex design challenges, guide cross-functional teams, and elevate brands through storytelling, clarity, and innovation.
What drives me is the intersection of creativity and purpose. I genuinely love design—not just for how it looks, but for how it works. I’m passionate about helping people, solving problems, and creating thoughtful, strategic solutions that make an impact. There’s something incredibly rewarding about taking an idea, shaping it through collaboration and intention, and seeing it come to life across every touchpoint. I care deeply about what I do, and that passion shows in every project I take on.
Designed and executed branding, marketing, and campaign assets for major local, U.S., and international initiatives. Led high-impact multi-channel campaigns, developed interactive brand guidelines, and created event branding for large-scale activations.
Developed marketing and proposal materials for large-scale infrastructure projects. Led branding for competitive bids, implemented interactive digital documents, and created process graphics to simplify complex ideas.
Designed multi-platform marketing materials and led branding for conferences and corporate events. Managed event planning and marketing, including email campaigns and digital growth strategies.
Developed brand identities, packaging, and marketing solutions for diverse clients. Created strategic branding systems, packaging, and digital marketing assets that enhance engagement and brand recognition.
Branding & Visual Identity • Marketing & Campaign Design • User-Centered Design • Creative Strategy & Art Direction
Graphic Design • Digital & Print Design • Interactive & Experiential Design • Motion Graphics & Video Editing
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro) • Figma • CMS Systems
Cross-Functional Teamwork • Stakeholder Communication • Process Optimization • Project Management
Specialist in Management, Concentration in Marketing, Minor in Economics
Cherisse created a brand that felt uniquely me. Her storyboards seamlessly aligned our visions, and the final product exceeded expectations. The brand now connects all of my services beautifully—and consistently gets amazing feedback.
Cherisse brought my vision to life with care, creativity, and consistency. Every element—from the branding to the packaging—felt intentional and professional. She made launching my business feel exciting and real.
Working with Cherisse was easy and inspiring. She helped me create a brand that looks polished but still feels personal. I felt heard, supported, and confident every step of the way.
Cherisse is an exceptional designer who seamlessly blends strategic thinking with creative excellence. Her ability to craft visual narratives that resonate with diverse audiences is truly remarkable.
Cherisse was a kind, supportive colleague I could always count on during my transition at Destination Toronto. She’s incredibly talented with a great eye for detail. I truly hope we get the chance to work together again.
Cherisse created a brand that felt uniquely me. Her storyboards seamlessly aligned our visions, and the final product exceeded expectations. The brand now connects all of my services beautifully—and consistently gets amazing feedback.
Cherisse brought my vision to life with care, creativity, and consistency. Every element—from the branding to the packaging—felt intentional and professional. She made launching my business feel exciting and real.
Working with Cherisse was easy and inspiring. She helped me create a brand that looks polished but still feels personal. I felt heard, supported, and confident every step of the way.
Cherisse is an exceptional designer who seamlessly blends strategic thinking with creative excellence. Her ability to craft visual narratives that resonate with diverse audiences is truly remarkable.
Cherisse was a kind, supportive colleague I could always count on during my transition at Destination Toronto. She’s incredibly talented with a great eye for detail. I truly hope we get the chance to work together again.
Cherisse created a brand that felt uniquely me. Her storyboards seamlessly aligned our visions, and the final product exceeded expectations. The brand now connects all of my services beautifully—and consistently gets amazing feedback.
Cherisse brought my vision to life with care, creativity, and consistency. Every element—from the branding to the packaging—felt intentional and professional. She made launching my business feel exciting and real.
Working with Cherisse was easy and inspiring. She helped me create a brand that looks polished but still feels personal. I felt heard, supported, and confident every step of the way.
Cherisse is an exceptional designer who seamlessly blends strategic thinking with creative excellence. Her ability to craft visual narratives that resonate with diverse audiences is truly remarkable.
Cherisse was a kind, supportive colleague I could always count on during my transition at Destination Toronto. She’s incredibly talented with a great eye for detail. I truly hope we get the chance to work together again.
I create brand identities that are clear, memorable, and strategically designed for consistency across all touchpoints. From logos and typography to full visual systems, I develop cohesive designs that strengthen brand recognition and ensure a seamless experience across digital and print platforms.
I design multi-channel campaigns that engage audiences and drive action. Whether for digital, print, or experiential marketing, I ensure visuals align with business goals, enhance messaging, and maintain brand consistency to create high- impact, results-driven campaigns.
I integrate branding and UX principles to create intuitive, visually engaging designs. Whether for digital interfaces, interactive assets, or marketing materials, I focus on usability, clarity, and a seamless user experience that enhances engagement and strengthens brand perception.
I approach design with strategy, aligning visuals with business objectives to create meaningful impact. Through storytelling, research, and cross-functional collaboration, I develop creative solutions that enhance brand messaging, improve audience engagement, and bring clarity to complex ideas.