Billy Bishop Ads

In partnership with Billy Bishop Airport, this campaign was created to introduce visitors to Toronto’s vibrant Harbourfront neighbourhood while positioning the airport as a gateway to downtown. As the lead designer, I was responsible for developing video-based creative that would stand out in a busy, ad-saturated environment and drive engagement through strategic placement and messaging.

We needed to create a visually cohesive campaign that would blend two brand identities (Billy Bishop and Destination Toronto) while also standing out in a fast-paced travel environment. The ads had to guide visitors effectively to the next step—scanning a QR code to access a digital guide—and do so within seconds of visual attention.

Campaign Messaging Collaboration: Partnered with a copywriter to develop the campaign line: "You've arrived at the gateway to Toronto's downtown."
Cohesive Visual Aesthetic: Designed a bold, unified look that merged the branding of both Destination Toronto and Billy Bishop Airport.
Dynamic Video Ads: Sourced and edited video footage to create motion ads spotlighting Toronto’s waterfront attractions.
Strategic Placement Design: Built assets for 13 placements throughout the airport, optimized for varying sizes, resolutions, and sightlines.
High-Visibility Layouts: Used bold colour blocking and reversed type for contrast and clear messaging, with prominent QR codes for seamless interaction.