Cultures Remix

Cultures Remix is a campaign that highlights the diverse communities that shape Toronto. I was brought in to extend the campaign beyond its initial concept, applying and evolving the design across various digital, print, and experiential formats to create a cohesive and engaging experience.

The core concept and artwork were developed externally, but needed to be expanded, adapted, and optimized across a range of channels. The design system had to be flexible enough for multiple formats while staying true to the campaign’s original spirit and visual tone.

Digital & Print Assets: Designed social media graphics, digital ads, and print collateral to promote the campaign across platforms
Booth & Event Experience Design: Created branded touchpoints and signage for activations, including a custom booth and interactive survey installation.
Marketing Extensions: Developed marketing materials to support event invitations, awareness, and participation
Cross-Platform Design System: Built out a modular system to ensure consistency across formats and channels while maintaining visual interest