Natalie Flores
Brand Systems
2024
Fresh by Cedes
Designing a Holistic Brand for a Natural Skincare Launch
- YEAR 2024
- CATEGORY Brand Identity Design
Project Overview
Fresh by Cedes is a Black-owned skincare brand that needed a visual identity and packaging system for its debut product line. I led the creative direction and visual development—from logo design to packaging to social content—ensuring every touchpoint reflected the brand’s natural, body-positive message.
The Challenge
The client needed a brand that felt clean, warm, and premium—but also personal and community-driven. The design needed to translate well across product packaging, digital platforms, and printed materials while maintaining consistency and emotional appeal.
What I Created
Brand Identity System: Designed the logo, color palette, typography, and voice to reflect freshness, simplicity, and inclusivity" Packaging Design:Created labels for multiple product sizes, including 8oz, 16oz, and sampler kits, using a color-coded system for product differentiation Social Content & Template System: Developed branded post templates and visuals for product launches and community campaigns like #FBCNation Thank You Cards & Story Inserts: Designed print materials that connected customers with the founder’s story and brand values Shopify Design Support: Provided design direction and graphics for the e-commerce experience
Results & Impact
Launched a polished, professional brand that felt authentic and accessible. Built a full set of assets for product packaging, digital presence, and brand storytelling. Supported customer loyalty with messaging rooted in empowerment and consistency.
Final Thoughts
This project allowed me to lead a brand from the ground up, building something both beautiful and meaningful. It was exciting to shape a brand identity that not only looked good but deeply resonated with its audience.
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