Natalie Flores

Natalie Flores is a multi-hyphenate entrepreneur with a growing suite of brands. I was tasked with developing a personal brand for Natalie Flores and unifying her existing businesses—The Mini Baker Co. and The Turnaround—under one cohesive parent identity. The goal was to set the foundation for a scalable brand that could grow with her vision of becoming a household name.

Each sub-brand had a unique audience and purpose, but all needed to feel like they belonged to the same ecosystem. The identity had to be cohesive, scalable, and easy to use across everything from product packaging to digital courses.

Master Brand for Natalie Flores: Designed a parent brand that reflects Natalie’s approachable, professional, and creative personality
The Mini Baker Co. Refresh: Refined the existing brand and created packaging and social templates to expand its reach
The Turnaround (Digital Course): Created branding and slide design for her hospitality leadership course
Sub-Brand Strategy: Developed a flexible visual system that ties the brands together while giving each its own identity
Brand Guidelines: Provided a clear guide for maintaining consistency across sub-brands and platforms