Spring Briefing

The Annual Spring Briefing is one of Destination Toronto’s three flagship events for key stakeholders in the city’s tourism industry. For the 2025 event, I developed the full creative direction—building a flexible visual identity that could be carried across digital communications, event materials, and the presentation itself. The goal was to ensure a cohesive, engaging experience from the first email invite to the final slide.

With multiple internal teams contributing to the content and logistics of the event, it was essential to build a consistent brand experience that would unify everything—from communications to on-site visuals to the stakeholder presentation. The creative had to feel fresh, reflect the event theme, and work across multiple mediums and touchpoints.

Event Branding System: Built the visual identity for the 2025 Spring Briefing, including imagery, layout, and graphic elements that reflected the event theme while staying true to the Destination Toronto brand.
Email Campaign Templates: Created a flexible, branded template to support a multi-touch campaign by the communications team.
Social Media Graphics: Designed visually consistent social content to promote the event and reinforce its branding.
On-Site and Digital Signage: Developed signage and screens for the venue to guide guests and elevate the in-person experience.
Presentation Design: Designed the full multi-departmental presentation, ensuring content from different teams aligned visually and thematically.
Cross-Functional Collaboration: Worked with internal stakeholders across multiple departments to integrate messaging and visual consistency at every level.